Do You Need A Chief Marketing Technologist?

As marketers grapple with their ever-increasing responsibilities in technology, organisations are looking for ways in which they can better integrate the company’s marketing and IT functions. The Chief Marketing Technologist, or CMT, is an emergent executive role...

Read More

Bad data is costing your business; don’t rely on IT to fix it

Bad data costs your organisation money. Last year, GS1, the company that is responsible for barcoding and product identification systems, released a report that found bad data costs grocery retailers $675 million in lost sales every year....

Read More